HERA is a millennial-run brand that provides sanitary napkins and focuses on creating a safe space to talk about reproductive health. They offer discreetly packaged subscription services in order to get all your period products with ease
The goal was to be fun, inviting, and gentle without feeling too feminine. HERA wanted to communicate their intimacy and inclusivity via colorful branding
For their business identity, we pulled inspiration from artists and stylists in order to to create the perfect color palette that captures their brand's organic, welcoming presence
